How it works
Answer as many questions as you can; you can leave any blank. When you press "Build my brief", the planner assembles your answers into a text document on this page. Nothing is sent to us or stored anywhere. You can then download the brief as a text file or copy it.
Please do not include card numbers, passwords or store admin logins. A brief never needs them.
Where the brief goes next
Send it with your enquiry through the contact page, and our first reply can go straight to specifics. It is just as useful for comparing quotes from different providers, since everyone answers the same questions. If you are still choosing a platform, read the platform comparison alongside your answers to questions 3, 5, 6 and 10; those four usually decide it.
Why these questions
Each question maps to a decision that changes the scope and cost of a store. Product count and catalogue complexity affect platform choice and setup time. Who maintains the store affects whether a hosted or self-hosted platform suits you. Payments, shipping and markets affect checkout setup and tax settings. Integrations are often the largest single variable in a quote. Content readiness affects the timeline more than almost anything else. The launch checklist guide explains the rules behind several of these choices.